BMAN60111 : IS Strategy & Enterprise Systems
|Teaching period(s)||Semester 1|
It is now widely recognised that information is the lifeblood of companies. IT and Information Systems (IS) were long considered as a separate part in organisations that merely provided some infrastructure and maybe some supporting mechanisms for certain business activities. Recently, it has been recognised that IT and IS form an integral part of organisations. The introduction of Chief Information Officers (CIOs) is evidence of this trend. In addition, organisations start to recognise that IT and IS should be closely linked to business strategy and objectives in order to achieve a competitive advantage. The focus to date has been on automating transactional-based systems in all the business areas of the company, such as production and logistics.
The challenge for managers over the next decade is to build intelligence into their organisations that combine the best elements of integrated transaction-based systems such as Enterprise Resource Planning (ERP), and banking systems, with knowledge-based systems that support individual and group decision making, and enable the communication, storage and leverage of ideas and concepts across global enterprises. The management of ‘big data’ is also a new strategic challenge for companies.
The aim of the course unit is to develop an understanding of key information systems strategy concepts and contemporary developments in IS strategy for competitive advantage, Internet marketing and global systems. Emphasis will be placed on the combination of theory and practice through the strategic analysis of case studies and examples of big data sets in a range of markets. In lectures and discussion, theory frameworks will be illustrated with international examples and data from banking, telecommunications, grocery, retailing, sports marketing and manufacturing.
|Objectives (Learning outcomes)||
Academic Knowledge and Intellectual Skills
Subject practical skills
Individual Essay (100%)
Informal Contact Methods
Blackboard discussion Forum
|Course unit overview||
New technology, including the e-commerce, mobile devices, enterprise systems, Internet of Things, apps and social media are continuing to revolutionize business. This course explores the interactions between these technologies and business using a variety of strategy, marketing and technology frameworks to try and make sense of the modern business environment in a rigorous manner using relevant examples so that students will be able to apply the ideas and concepts in a practical manner, for example working as a technology or strategy consultant. No technology or business knowledge is required and the subjects are taught from first principles. The overarching philosophy of the course is to cover the most important emerging themes in an exciting and interactive manner. Students will gain access to new theories and business concepts and learn using case studies, discussion, exposure to industry speakers and projects, including one on the analysis of big data in an e-commerce context.
|Teaching staff||No available data to display.|
Lectures - 30 hours
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